Many businesses and individuals already use scent marketing – some do it unknowingly – such as the family looking to sell their house with the smell of home baking before prospective buyers arrive. Others work tirelessly to create the perfect signature scent that epitomises their business to its very core.

Hotels have been the most prolific users of scent marketing to date. Many of them have been pumping fragrance into their frequently used, high traffic lobby areas for decades. In recent years, this scenting has become much more sophisticated with greater attention being given not only to the actual scent being used, but complementary scents being developed for a variety of locations within the hotel in order to achieve different goals – relaxation in the lounge areas, stimulation in the bars and restaurants, concentration in the meeting and conference areas etc.

And for hotel owners who are looking for an everlasting ‘just cleaned’ scent in their bedrooms then Fragrance Branding can help. Research has shown that guests in a hotel want rooms that either smell clean and fresh or smell of nothing at all* – all of these can be achieved by AromaSys.

Multinational brands such as Samsung and leading retailers including SONY already know that customised scents not

only help define a brand but also help to sell product. It is scientifically proven that in a scented environment, customers will linger for longer – that same science applied at a Las Vegas casino resulted in a 45% increase of revenue at the slot machines.*

Research has shown that scent increases the perception of value for certain products for which people will ultimately pay more money. Imagine walking into a store that sells luxury leather goods, you can smell the quality and are prepared to pay for that exclusivity. Car dealerships are using these same principles with motor companies such as Lexus, Toyota and General Motors introducing custom scents in their showrooms across the USA.*

Leading world retailers are using scent to differentiate their stores from their competitors on the high street while architects, property developers and homebuilders can use signature scents to individualise their work and add character and warmth to a new build.

Research has shown that a fresh fragrance, such as apple has a positive impact on a person’s sense of space. Anyone struggling to sell a compact office building or a home with small rooms could benefit from fragrance branding.