Mon 27

How the Best Scenting Companies evoke Memories

Posted on July 27, 2015 under News.


Have you ever experienced the following? The aroma of cinnamon and apples waffs out of a bakery and suddenly you are transported back to your childhood home and the memory of your mother making a pie in the kitchen. You catch the scent of a familiar perfume in a crowded elevator and instantly you remember… Read more »

Thu 28

Scent Can Double Your Sales

Posted on May 28, 2015 under News.


Scent Nearly Doubles Sales Finnish scent marketing firm Ideair used ten restaurants and bars to conduct an interesting test of the effect of scent on product sales. As reported by Reuters, five locations used only visual ads for a specific liquor brands while the other five used the same ads but added scent diffusers. The aroma being… Read more »

Fri 15

Beyond Fragrant Scents, Scented Oils Provide Everyday Benefit

Posted on May 15, 2015 under Oils.


Scented oils typically bring up thoughts of pleasant and fragrant scents that satisfy our senses. Maybe you add the oil into ascent machine – fan, reed, or spray diffuser or an oil burner. Whatever your scent machine, fantastic fragrances are all around you. However, the benefits of fragrances far exceed just “smelling good”, let’s review… Read more »

Fri 20

Headspace: Impact of Environmental Scenting

Posted on March 20, 2015 under News.

On March 26, 2010 Parsons and MoMA with IFF, Seed and Coty presented Headspace: On Scent as Design. Headspace was a one-day symposium on the conception, impact, and potential applications of scent. This event gathered leading thinkers, designers, scientists, artists, established perfumers as well as “accidental perfumers” (a selection of architects, designers, and chefs invited to experiment with scent)… Read more »

Mon 9

A Journey Through Essential Oils History

Posted on March 9, 2015 under Oils.

Essential Oils

Essential oils have taken a journey through the ages. Dependent on the culture, essential oils have been applied for religious, healing, and therapy purposes. Let’s take a look at how essential oils have evolved throughout different times in our history. 4500 B.C.E. As early as the 4500 B.C.E., Egyptians were using essential oils, aka aromatic oils,… Read more »