Category: News

Mon 27

How the Best Scenting Companies evoke Memories

Posted on July 27, 2015 under News.


Have you ever experienced the following? The aroma of cinnamon and apples waffs out of a bakery and suddenly you are transported back to your childhood home and the memory of your mother making a pie in the kitchen. You catch the scent of a familiar perfume in a crowded elevator and instantly you remember… Read more »

Thu 28

Scent Can Double Your Sales

Posted on May 28, 2015 under News.


Scent Nearly Doubles Sales Finnish scent marketing firm Ideair used ten restaurants and bars to conduct an interesting test of the effect of scent on product sales. As reported by Reuters, five locations used only visual ads for a specific liquor brands while the other five used the same ads but added scent diffusers. The aroma being… Read more »

Fri 20

Headspace: Impact of Environmental Scenting

Posted on March 20, 2015 under News.

On March 26, 2010 Parsons and MoMA with IFF, Seed and Coty presented Headspace: On Scent as Design. Headspace was a one-day symposium on the conception, impact, and potential applications of scent. This event gathered leading thinkers, designers, scientists, artists, established perfumers as well as “accidental perfumers” (a selection of architects, designers, and chefs invited to experiment with scent)… Read more »