Scent Branding

AromaSys is the premier provider of custom, scented environments for resort, casino, elite hotel, and retail properties in the world. As olfactory connoisseurs, AromaSys works with our clients to develop the perfect pairing of surroundings and scent.

To scent-brand your property, AromaSys will evaluate your brand and marketing objectives. We’ll also look at the surrounding geography, architectural style, interior designs, and space use. These insights will help us to design fragrances that will heighten your guest experience and instill the essence of your brand.

Sense of Smell

The sense of smell is the most powerful way to connect with your client’s emotions and memories. A smell can evoke specific memories, affect people’s moods, and even influence their behavior. Scent has been used around the world for thousands of years and companies have only recently started to realize the benefits of scent branding. Since 1991 AromaSys has been the pioneering leader in aromatic environmental design.


The sense of smell is our most primitive sense and is located in the brain’s limbic system, the part of our brain that controls emotion and memory. It is the only human sense that cannot be “switched off” and works twenty-four hours a day. The sense of smell is the body’s first and most decisive tester; it instantly determines whether an environment is pleasing or not.

Humans are able to recognize over 10,000 different scents. When inhaled, scent molecules travel into the nose and pass through olfactory sensors transmitting information to the olfactory bulb located in the limbic system. Since the limbic system is located in the brain, the sense of smell is closely linked to memory, emotion, and concentration.

Proven Results

Independent studies have shown that customers exposed to a scented environment tend to have a longer onsite engagement, spend more money, and remember your brand better. By providing a positive association between a pleasing scent and an inviting environment we can help to reinforce your property’s brand, reduce malodors, and increase the desire of your guests to stay longer and return more often.

This is why some of the most recognizable properties in the world have chosen AromaSys as their environmental scenting partner.

Featured Clients

As the original purveyors of ambient scent marketing solutions, AromaSys enjoys the proud distinction of exclusively scenting many of the finest casinos, elite hotels, and retail properties in the world.



Four Seasons

Four Seasons Hotels and Resorts


Caesars Palace Las Vegas


Encore Wynn Las Vegas



Pelican Hill

The Resort at Pelican Hill

St Regis

St Regis

Case Studies

In a controlled experiment conducted by Alan R. Hirsch, M.D., found that the amount of money gambled in slot machines placed in scented areas of a casino increased by 45% versus those in unscented areas.

Healthcare administrators are now promoting the use of scent marketing, using lavender or eucalyptus, more traditionally used in aromatherapy or spa environments to provide a calming and relaxing environment.

In a controlled experiment by Dr. Abbas Meamorbashi, peppermint was found to improve athletic performance.

Kate Fox, the Director of Social Issues Research Centre, reported findings that showed exposure to pleasant scents significantly enhances performance on work-related tasks.

Dr. Eric Spangenberg, a researcher at WSU, found that customers spent on average 20% more money and bought more items while shopping in the presence of a simple scent versus no scent at all.

According to a 2012 study done at the J. Medical Association in Thailand, researchers reported that lavender not only relaxed subjects but also improved their mental alertness. In addition, subjects reported decreased anxiety and higher levels of euphoria.

Studies show that the sense of smell is the most powerful known stimulus and elicits a strong emotional response. In other words, customers are more likely to purchase on impulse and spend more money.

According to new research, scented sleeping spaces can have a positive effect on our dreams. For example, flower scents sprayed around the bedroom before sleep resulted in more positive dreams than unpleasant smells or no odors at all.